administration. we'll start talking more on the days ahead about who may replace her. more on that in a moment. >>> let's continue our interview with blue nile ceo. harvey, you are trying to get the company back on its feet. you parachuted in to bring the company to better health. is it a total focus on the value proposition and at what point do you think you might get the stock above the $60 a share we had a couple years ago? >> we don't really concentrate as you might imagine on stock price. what we're concentrating on is building our business. we've had three sequential growth quarters and accelerating sales growth which was on top of 11% growth rate from 2011. we really are getting a nice trajectory back to our business and excited about 13. >> what about the competition? there's no retail outlets. there's no feel good displays. no one talking to you nicely about why this would suit your girlfriend. someone else can come in and do what you do. >> we've an efficient effective model for 13 years. a